Fine imported chocolate

Background

Choceur is ALDI’s range of luxury imported chocolates that encompasses a wide variety of single origin bars, truffles, clusters and milk, white and dark chocolate.

Brief

Equator was asked to develop a design that emphasises the superior quality of the product using a strong brand identity.  This was intended to help the ALDI shopper to differentiate between the many various types of chocolate in store.

Outcome

A strong brand and pack design that emphasises quality products using a strong brand identity to help the ALDI customer differentiate between brands when shopping.

“Equator defined decadence with a design that captures the very essence of premium, luxury chocolate”