All natural... Naturally™

Background

G.H. Cretors is a family run business that has been at the centre of popcorn history in America for more than 125 years. 

Brief

G.H. Cretors briefed Equator to redesign their traditional branded range of popcorn to drive sales and expand their appeal in this competitive market.

Outcome

Equator’s creative solution successfully combines the traditional and the contemporary. The design juxtaposes contrasting elements to deliver an authentic brand with a modern face. A new logo, inspired by the detailing on old-time popcorn carts, features an old steam popcorn machine and an elaborate frame motif. It appears on a crisp, modern, matt white pack blending nostalgia and contemporary styling. Fun product photography and eye-catching colours signal flavor variants and add a touch of whimsical fun to a pack that now really 'pops' on shelf!

“Equator’s enthusiasm for our project was contagious and their creativity inspiring. They managed to take our 125 year old family story and transform it in to a relevant brand, capturing our consumer at first glance. From package design to trade-show construction, Equator is a one-stop shop for all our creative needs. The story we’ve been telling around our kitchen table for decades is now told each time our customer picks up a bag of G.H. Cretors Popped Corn.” Phyllis Cretors President/CEO

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