G.H. Cretors is a family run business that has been at the centre of popcorn history in America for more than 125 years.
G.H. Cretors briefed Equator to redesign their traditional branded range of popcorn to drive sales and expand their appeal in this competitive market.
Equator’s creative solution successfully combines the traditional and the contemporary. The design juxtaposes contrasting elements to deliver an authentic brand with a modern face. A new logo, inspired by the detailing on old-time popcorn carts, features an old steam popcorn machine and an elaborate frame motif. It appears on a crisp, modern, matt white pack blending nostalgia and contemporary styling. Fun product photography and eye-catching colours signal flavor variants and add a touch of whimsical fun to a pack that now really 'pops' on shelf!