Disney Princess bath-time toys
for Tomy

Background

Tomy toys have enchanted children and appealed to parents for more than 80 years. As a result, they have become a trusted brand name in the world of quality, innovative toys, in a very competitive sector.

Brief

Tomy briefed Equator to design Disney Princess / Tomy bath-time packs to fit within the Disney Princess guidelines. The design needed to fully explore the product features and benefits through making copy, call outs and model and product photography really strong on pack.

Outcome

Our solution was to marry the perfectly pink Disney Princess brand-world with fun photographic imagery that clearly signals the products as bath-time fun. Imagery showing a happy little girl engaged with the toys reveals the benefits of each item within the packs. 

“We've been working with Equator for approximately 18 months and have been really pleased with their work. From a creative perspective, they understand our needs and communication objectives and so manage to meet our expectations without lots of iterations. Their approach to account handling is second to none, nothing is ever too much trouble and they always meet our deadlines. They really do feel like an extension to the Tomy marketing team, which is exactly what we want.” Joanne Gray, Head of European Marketing, Tomy