Tomy toys have enchanted children and appealed to parents for more than 80 years. As a result, they have become a trusted brand name in the world of quality, innovative toys, in a very competitive sector.
Tomy briefed Equator to design Disney Princess / Tomy bath-time packs to fit within the Disney Princess guidelines. The design needed to fully explore the product features and benefits through making copy, call outs and model and product photography really strong on pack.
Our solution was to marry the perfectly pink Disney Princess brand-world with fun photographic imagery that clearly signals the products as bath-time fun. Imagery showing a happy little girl engaged with the toys reveals the benefits of each item within the packs.