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7-Eleven, 7-Select Coconut Water


Create a new 7-Select Coconut Water product line for the customer seeking a healthy energy alternative beverage that is more beneficial than water. It's an all-natural way to hydrate, cut sodium, and add potassium to diets. Most Americans don't get enough potassium because they don't eat enough fruits, vegetables, or dairy, so coconut water can help fill in nutritional gaps.


The packaging targets customers seeking an alternative energy beverage with nutritional benefits superior to water, highlighting the products’ ability to hydrate naturally. The design features vibrant and engaging illustrations to engage visual interest and draw the customer’s eye, fuelling willingness to try something new. The illustrations highlight the main ingredient and the individual additional ingredients specific to each flavor to ease consumer navigation and to unify the architecture across all SKUs.