To create a new line of premium unsweetened sparkling waters that celebrate 3 unique refreshing flavor combinations. The aim was to highlight the premium nature of the slim can, whilst articulating the individual flavor stories, creating buzz around this new offering within the club environment.
We designed custom illustrations to clearly differentiate the flavors. The light and bright design ensures that the unsweetened benefit was clear and not confused with other flavored water alternatives. We also leveraged the premium slim can design to differentiate from the competition on shelf.