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Walmart Pure Balance

The Brief

A premium pet food range with feline and canine lines, the Pure Balance brand has been provided a refreshed look and feel which celebrates its high-quality ingredients and communicates effectively to pet-loving consumers.

The Solution

Evolving the look and feel to reflect the products’ high quality and to align it with premium tier cues, our team has introduced a host of sharp, characterful photography which signals food type, flavor, and ingredients, putting the products’ freshness and heath benefits front and center. With a modern look and unified design architecture, the packaging features black (dog) and grey (cat) color palettes, accented with pops of bright color to enable versioning and ease of navigation. Outlining key product benefits and product attributes is a clear claims and benefits system that helps consumers quickly select the right product for their pet.