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  • 29 November 2019

    The PLMAs 2019: The best bits from the recent Chicago exhibition

    The private label trade show on a titanic scale ran from November 17 to 19....

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  • 22 November 2019

    Detectives, Dolphins and Other Christmas Surprises

    Becoming chief detectives who collect trends and ideas every time we hit the...

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  • 17 October 2019

    Back-to-school: how retailers can deliver on consumers’ needs and deliver value for parents

    Get to grips with BTS…...

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  • 09 October 2019

    How the Equator Design model is reaching further into national brand territory

    Ed Holden reflects on the qualities of our unique business model and how its...

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  • 04 October 2019

    View from my desk - Alysha Balog

    What is your role at Equator and how long have you been here? I am a senior...

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  • 20 September 2019


    2019 marks the 21st anniversary of Equator and to honour the occasion our...

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  • 13 September 2019

    The Director’s Take: We talk to Ted Monnin, new Senior Creative Director at our Cincinnati studio…

    Ted Monnin’s move to Equator follows six years spent as the creative lead for...

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  • 05 September 2019

    Hooked on a feeling: why tapping into consumers’ emotions is essential for growth

    Packaging that triggers “excitement” is just the start, considering what we...

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  • 28 August 2019

    Aroma challenge at Equator

    The connection between scent and memory is undeniable. If you could define a...

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  • 27 August 2019

    Spring Fling – which emerging packaging trends and brand strategies proved to be a big deal over Valentine’s Day and Easter 2019?

    We’re back with another insightful audit. This time we’re gleaning it all...

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