29 November 2019 The PLMAs 2019: The best bits from the recent Chicago exhibition The private label trade show on a titanic scale ran from November 17 to 19.... Read more
22 November 2019 Detectives, Dolphins and Other Christmas Surprises Becoming chief detectives who collect trends and ideas every time we hit the... Read more
17 October 2019 Back-to-school: how retailers can deliver on consumers’ needs and deliver value for parents Get to grips with BTS…... Read more
09 October 2019 How the Equator Design model is reaching further into national brand territory Ed Holden reflects on the qualities of our unique business model and how its... Read more
04 October 2019 View from my desk - Alysha Balog What is your role at Equator and how long have you been here? I am a senior... Read more
20 September 2019 21 YEARS OF CREATIVITY HONOURED WITH FOILING PROJECT 2019 marks the 21st anniversary of Equator and to honour the occasion our... Read more
13 September 2019 The Director’s Take: We talk to Ted Monnin, new Senior Creative Director at our Cincinnati studio… Ted Monnin’s move to Equator follows six years spent as the creative lead for... Read more
05 September 2019 Hooked on a feeling: why tapping into consumers’ emotions is essential for growth Packaging that triggers “excitement” is just the start, considering what we... Read more
28 August 2019 Aroma challenge at Equator The connection between scent and memory is undeniable. If you could define a... Read more
27 August 2019 Spring Fling – which emerging packaging trends and brand strategies proved to be a big deal over Valentine’s Day and Easter 2019? We’re back with another insightful audit. This time we’re gleaning it all... Read more
