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28 August 2019

Aroma challenge at Equator

The connection between scent and memory is undeniable. If you could define a distinctive, pleasant smell which triggers a personally significant memory or experience, what would that aroma look like bottled and packaged?

This question was posed to the design team at Equator’s Nottingham studio, and our designers got to work on creating their fragrance that tells their personal story for the #AromaChallenge.

Through internal challenges such as this, our designers are encouraged to refine their skill sets and try different styles, ultimately ensuring that they are on the top of their game for our clients. The challenges are always popular with the team since it offers them the chance to let their creativity run wild.

Our team rose to the occasion, and the results speak for themselves. To see each of the concepts and hear more about their inspiration, check out our Instagram @equatordesign as we release each design and follow the project at #AromaChallenge