Schnucks’ bourbon had been on shelf for 40+ years and deserved some TLC. Using special substrate and printing techniques, we helped them elevate and re-introduce this heritage product.
The nature of the product lent itself to a vintage treatment. We chose a logo treatment unique to the category, with the label substrate, colours and finishes strategically selected to complement it. A custom dieline shape and necker label added another premium element, further elevating the product, while embellishments and typeface enhanced the heritage feel.
The final design achieved a special, premium look. Taking cues from the prohibition era, it felt decorative, with the use of metallic foils and special finishes, and a custom label shape creating a unique presence on shelf.
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