HERITAGE WITH A STORY TO TELL

HERITAGE WITH
A STORY TO TELL

    Client
  • Molson Coors
    Teams
  • Illustration
  • Creative Roll Out
  • Design
  • Brand Strategy
  • Research
    Office
  • Chicago
    Sector
  • Beer, Wine & Spirits

Coors Banquet is a beer with a strong brand identity evoking the great outdoors and a work hard/enjoy adventures approach to life. Consumers enjoy the release of a new heritage can with a new theme and story each year. The challenge for Equator in creating the latest can design was to connect with younger consumers (aged 25-35), while exciting existing customers.

HERITAGE WITH A STORY TO TELL

THE GOLD STANDARD

Using two tones of gold and branding that wraps around the can for a striking contemporary look, the design incorporates traditional typography, the year the brewery was founded in 1873 and the familiar ‘Banquet’ badge to evoke the product’s heritage too.

HERITAGE WITH A STORY TO TELL

GETTING A TASTE
FOR THE MARKET

GETTING A TASTE
FOR THE MARKET

HERITAGE WITH A STORY TO TELL

TRADITIONAL WITH A CONTEMPORARY TWIST

TRADITIONAL WITH A CONTEMPORARY TWIST

HERITAGE WITH A STORY TO TELL

GET IN TOUCH

Have a new project in mind?
We would love to hear about it.

General Enquiries