Cultivating a contemporary gardening brand
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Client
- Lowe's
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Teams
- Creative Roll Out
- Design
- Brand Strategy
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Office
- Chicago
Cincinnati
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Sector
- Retail
Lowes’ Sta-Green prides itself on having high-performing lawncare and garden products, designed to help families beautify their yard space and create the perfect setting for making memories.
A DYNAMIC
ON-SHELF
PRESENCE
To refresh Sta-Green’s visual identity, we took inspiration from the brand’s legacy diamond shape to create an arrow pointing dynamically across each pack front. We also weaved a leaf illustration into the wordmark, in place of a hyphen, to give the brand a fresh, modern aesthetic.
TELLING THE
PRODUCT STORY
With so many different products, navigability was essential. Brand colors and photography were used strategically to differentiate between segments and communicate intended usage and expected results.
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