CREATIVE SOLUTION
The redesigned range
encompassed a diverse yet
unified look. The architecture of
the design remained consistent
across the line, with the color
and typography flexing per SKU.
SCHNUCKS CEREAL
-
Client
- Schnucks
-
Teams
- Illustration
- Design
-
Office
- Chicago
-
Sector
- Retail
Schnucks requested a redesign of their existing cereal line to spark consumers’ interest and compete with the other national brands on shelf.
PROBLEMS SOLVED
SOMETHING FOR THE WHOLE FAMILY
The new design conveyed a fresh look for
each tier: kid, family, and adult. Each flavor’s
personality was reflected in the individual
designs, which retained enough aesthetic
consistency to hold them together.
THE RESULTS
THE MOST IMPORTANT MEAL OF THE DAY
A colorful, playful and unique range of
cereal. Each design felt unique to the flavor
yet unified to the line’s aesthetic across tiers.
Product photography was used to bring
attention to the flavors and create visual
interest on pack.
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