Project:READY MEALS RANGE RE-DESIGN
Alongside designing a full revamp of the ready meal range, a
fundamental part of the brief was to establish the correct tone and
strategic positioning for the range. The positioning, crucially, still
needed to still hold true to the Co-op Pioneer brand principles, be
right for the customer and ultimately fully showcase food on offer.
By working closely with the Co-op through workshops, we quickly
established the right positioning. The design needed to be
understated, delicious and homely, the key to which was having
foodie photography and the space for it to shine.