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Kraft Heinz

Project:Jell-O Play

The Kraft Heinz Company set out to develop packaging that would reflect the idea of shared family fun and challenged Equator Design to draw on both the traditions of the brand and familiar packaging from the toy aisles to create something really new and different.

The Equator Design team worked with The Kraft Heinz Company from concept to design stage through detailed design, photography and artwork, utilizing the company's under-one-roof approach to deliver the complete project in-house. 

Timing: 20 SKUs in 5 months 

The result is a range of packaging that is a game-changer for the category and really pops on shelf, plus it allows for the potential to add  new JELL-O Play products in the future.

- Kraft Heinz