Co-op’s Halloween re-design gave Equator Design the frightful challenge of making the brand’s seasonal products look fun and engaging, and of course, spooky. To suit Co-op’s compact display areas instore, the packaging and POS called for eye-catching design, without being tacky or cartoonish.
Becoming fully immersed in Halloween, and calling in enthusiasts from the stateside studios (after all, Halloween is serious business in the US), Equator Design created a monster mash-up of creepy characters, led by its monster star, “Mummy”. To add a touch of refinement to the ghoulish gallery, the design’s graphical styling utilised a bold punch of colour for the central figure, standing out from a midnight-blue background.
What a treat it was when Co-op later decided to develop new products utilising the full mash of monsters, including Mummy, Pumpkin Head and Bare Bones.