Equator Milestone: West Michigan & Minneapolis Office Integration
05 March 2024

Celebrating Together: Equator’s Milestone with West Michigan and Minneapolis Offices Integration

Hello to our incredible community! We’re thrilled to share a momentous update straight from the heart of Equator. A few months back, we embarked on a transformative journey, integrating West Michigan and Minneapolis into our family. This monumental move has significantly impacted our in-house capabilities and doubled our reach in the dynamic landscape of the United States.

You might recall our excitement about expanding into Toronto, Canada, back in April 2023. Well, now we have more great news to share. The two powerhouse offices, once under SGK’s umbrella, are now seamlessly integrated into Equator. This shift goes beyond changing locations on the map; it solidifies our commitment to delivering top-notch end-to-end strategy, branding, and design services to clients worldwide throughout every phase of their packaging projects.

Our physical presence is not just expanding; it’s strengthening in the US, with a more robust footprint in Chicago and Cincinnati. Simultaneously, our global capacity is soaring, blending seamlessly with our existing locations in Manchester, Nottingham, and Toronto.

Let’s take a moment to applaud the incredible talent and experience we’ve welcomed through this integration. A special shoutout to the West Michigan team for their exceptional work on limited-edition and seasonal designs. Their creativity and expertise are propelling our journey to be a trailblazer in the brand and packaging agency arena.

Reflecting on these past few months, we’re buzzing with excitement. This period has been a thrilling ride of growth for us, and we’re overjoyed to keep up that momentum! Our entire team is energised with the increased capacity and what it means for our fantastic clients, who are reaping the benefits of our enhanced strategic and creative expertise.

Delivering a seamless, end-to-end service is not just a goal for us; it’s our identity. As we expand our talent pool in the areas where you operate, we’re better equipped than ever to bring your visions to life.

This transformative journey is a collective testament to our commitment to providing top-notch services globally. We’re beyond excited about the possibilities this growth brings, and we can’t wait to continue this journey of innovation, creativity, and impactful brand and packaging solutions. Stay tuned – together, we’re evolving to meet your ever-changing needs!

More Insight

View All
Why Packaging’s Growing Influence Is Changing How Brands Make Decisions

Why Packaging’s Growing Influence Is Changing How Brands Make Decisions

08 July 2026 08/07/26

Why Packaging’s Growing Influence Is Changing How Brands Make Decisions

Marjorie Murphy, Client Service Director, Equator Design Packaging has become one of the few business assets where brand strategy, commercial priorities and consumer expectations meet. Once viewed primarily as a marketing touchpoint, packaging now sits at the intersection of growth, sustainability, innovation, operations, and customer experience. It is one of the few assets that directly […]

Read More
We’ve done it again: Equator named Agency of the Year at the Vertex Awards

We’ve done it again: Equator named Agency of the Year at the Vertex Awards

11 May 2026 11/05/26

We’ve done it again: Equator named Agency of the Year at the Vertex Awards

We couldn’t be more delighted to share some exciting news. For the second year running, Equator has been named ‘Agency of the Year’ at the Vertex Awards for the second consecutive year, marking our sixth Agency of the Year title overall and topping off an extraordinary haul of 24 wins, including 23 individual project awards. […]

Read More
Cracking the Design Language of Trust

Cracking the Design Language of Trust

01 October 2025 01/10/25

Cracking the Design Language of Trust

Consumers today have their guard up – and who can blame them? Between the misleading practice of corporate greenwashing, the proliferation of performative social media influencers, and the surge of ‘AI-made everything’, there’s a lot to be cynical about! In response, they have become selective, seeking out brands that feel trustworthy and making purchasing decisions […]

Read More
When Brands Had Edges: What the 90s Can Teach 2026

When Brands Had Edges: What the 90s Can Teach 2026

05 June 2026 05/06/26

When Brands Had Edges: What the 90s Can Teach 2026

Michael Duffy, SVP, Global Creative Director & Business Development Something interesting is happening. A generation that grew up entirely in the digital age is reaching back thirty years for inspiration – shooting on Polaroid cameras, applying VHS filters to smartphone footage, embracing the deliberately imperfect and the stubbornly handmade. The #90s hashtag on TikTok has […]

Read More
Ambiguity is the most expensive line on any brand programme

Ambiguity is the most expensive line on any brand programme

13 May 2026 13/05/26

Ambiguity is the most expensive line on any brand programme

“The risk we rarely measure isn’t capability or budget. It’s the structural cost of unclear decision-making, and in my experience, it’s been hiding in plain sight.”   Adam Sears, VP Client Service I’ve been working in client services long enough to recognise a pattern before a project gives it a name. The brief arrives energised. […]

Read More
Previous Slide Next Slide