A colourful collaboration: how Equator created an art therapy colouring book for Lemons of Love - Equator Design
09 July 2024

A colourful collaboration: how Equator created an art therapy colouring book for Lemons of Love

Creativity and care intersect at many points. Equator’s Culture Club found a unique opportunity at exactly one of those intersections to bring the team together for a passion project designed to support the outstanding work by Lemons of Love to provide programs for those impacted by cancer in our communities.

Equator’s employee-led ‘Culture Club’ provides leadership with recommendations for team member engagement and workplace culture.

Wowed by the incredible impact Lemons of Love has made since it launched in 2014, the team came up with a great idea; to design a 15-page art therapy colouring book for Lemons of Love to be included in its chemo care packages.

Art therapy is known for helping people experiencing illness, especially long-term illness, to work through the impact it has had on their life and how it might have changed their values and perspectives on the world.

Everyone in The Culture Club was keen to contribute to the colouring book, especially one of their team members who had battled cancer and experienced chemotherapy first hand. With her perspective, they were ready to get started and make a difference.

As there were so many people keen to get involved, the group decided to create 15 three-person teams. Each was given a shape to inspire the design of an individual page. Over the course of several weeks, each team met over lunch to brainstorm ideas, sketch and draw together.

There was also the exciting matter of the cover page to contend with. It was decided that a competition would be held, with a gallery to showcase and celebrate everyone’s creative work and allow colleagues to vote for their favourite design, with the overall winner taking the cover page.

The resulting colouring book was a fun and lively collection of designs, just waiting to be filled in. As an activity, it brought people together with a shared sense of purpose. As team member Tina commented: “It was so fun to collaborate and create with the team outside the usual confines of our client work and being able to make something felt more fulfilling than just donating money.”

Rachel, another team member, added: “The art therapy colouring book project was a great opportunity to be creative and get to know co-workers in a fun setting. I thought it was a pretty unique thing to do in terms of office events.”

Over the course of the project, the team realized that the colouring book was more than a collection of illustrations. As a medium, it represents hope, love, and resilience in the face of adversity.

Adam summed up the experience sharing, “I strongly believe that laughter is essential to the healing process, so I have injected humour into my pages to provide joy and distraction to patients. Our book is the result of incredible teamwork, with each stroke and page created collaboratively. Together we have created something beautiful that can bring comfort and occupy the time of those who most need it. This book serves as a reminder that even in the darkest times, there is always room for joy. Let us continue spreading hope through art.”

 For more information about The Culture Club, visit Equator’s website. Received a Lemons of Love care package recently? Share your story here.

More Insight

View All
We’ve done it again: Equator named Agency of the Year at the Vertex Awards

We’ve done it again: Equator named Agency of the Year at the Vertex Awards

11 May 2026 11/05/26

We’ve done it again: Equator named Agency of the Year at the Vertex Awards

We couldn’t be more delighted to share some exciting news. For the second year running, Equator has been named ‘Agency of the Year’ at the Vertex Awards for the second consecutive year, marking our sixth Agency of the Year title overall and topping off an extraordinary haul of 24 wins, including 23 individual project awards. […]

Read More
Why packaging must work harder in the age of HFSS advertising restrictions

Why packaging must work harder in the age of HFSS advertising restrictions

01 April 2026 01/04/26

Why packaging must work harder in the age of HFSS advertising restrictions

Howard Wright, Executive Creative & Strategic Director, EMEA & Canada For brands selling products high in fat, salt or sugar, the rules of the game just changed significantly. In January 2026, the UK government implemented a total ban on paid-for online advertising of less healthy food and drink, alongside restrictions on TV advertising between 5:30am […]

Read More
Cracking the Design Language of Trust

Cracking the Design Language of Trust

01 October 2025 01/10/25

Cracking the Design Language of Trust

Consumers today have their guard up – and who can blame them? Between the misleading practice of corporate greenwashing, the proliferation of performative social media influencers, and the surge of ‘AI-made everything’, there’s a lot to be cynical about! In response, they have become selective, seeking out brands that feel trustworthy and making purchasing decisions […]

Read More
Ambiguity is the most expensive line on any brand programme

Ambiguity is the most expensive line on any brand programme

13 May 2026 13/05/26

Ambiguity is the most expensive line on any brand programme

“The risk we rarely measure isn’t capability or budget. It’s the structural cost of unclear decision-making, and in my experience, it’s been hiding in plain sight.”   Adam Sears, VP Client Service I’ve been working in client services long enough to recognise a pattern before a project gives it a name. The brief arrives energised. […]

Read More
The Full Circle of Creativity: Photography

The Full Circle of Creativity: Photography

05 March 2026 05/03/26

The Full Circle of Creativity: Photography

Another chapter in ‘The Full Circle of Creativity’, and this time we’re stepping into the photography studio. You might think of us as a packaging design agency, but our photography offering extends far beyond pack shots. We create the full spectrum of visual content, including stills and video for above-the-line campaigns, point of sale materials, […]

Read More
Previous Slide Next Slide