News & Insights

Recent

21 October 2021

BACK TO SCHOOL: A COLOSSAL OPPORTUNITY FOR BIG, BOLD BRANDS

It’s hard to ignore the pandemic-related shockwaves that keep rippling th...

Read More
24 September 2021

COLLABORATING IN THE TIME OF CORONAVIRUS: EQUATOR’S CHANGES FOR THE BETTER

Running a business during a pandemic is a task fraught with challenges –...

Read More
16 August 2021

SOMETIMES TAKING SOMEONE’S WORD FOR IT JUST ISN’T ENOUGH. WE NEED TO SEE AND EXPERIENCE THINGS FOR OURSELVES IN ORDER TO BELIEVE IN THEM.

Customers feel this way, which is why they are demanding more windows into ...

Read More
30 June 2021

DO THE LEGWORK FOR CUSTOMERS ONLINE… OR RISK THEM GETTING ITCHY FEET

Covid has sent customers exploring new brands and services. Last year as ma...

Read More
24 May 2021

EQUATOR NAMED AS LARGE AGENCY OF THE YEAR 2021 AND SCOOP 14 VERTEX AWARDS

Equator has been named as Large Agency of the Year 2021 for the second year...

Read More
20 May 2021

PRIVATE BRAND SEGMENTATION STRATEGIES

As the US private brand marketplace matures, more private brands are using ...

Read More
26 April 2021

WHY AND HOW BRANDS SHOULD BE HELPING CONSUMERS TACKLE THEIR FOOD WASTE HABITS

Creative Director, Glyn Robinson chats about how both consumers and brands...

Read More
13 April 2021

FOCUS GROUP METHODOLOGY

Like so many industries, consumer research has made a lightning-fast pivot ...

Read More
26 March 2021

PAUSE TO GET READY – WHY RESEARCH IS CRUCIAL NOW AS LIFESTYLES SHIFT AND BUSINESSES READY TO HIT THE ACCELERATOR

As vaccine distribution numbers rise and R-numbers fall, we as individuals ...

Read More
18 February 2021

PACK FRONTS IN 2021: THESE ARE THE TRENDS TO WATCH…

Trends are constantly emerging and fading, and sometimes – as in the case...

Read More
12 February 2021

PRIVATE BRANDS & CUSTOMER JOURNEY: CLAIMING A STAKE IN THE ECOMMERCE BOOM

Phil Jones, VP Client Engagement & Operations chats to us about the Ecommer...

Read More
12 February 2021

THE HIGH-TECH PACK FRONT: HOW DIGITALLY DRIVEN PROCESSES IMPROVE COLOUR CONSISTENCY AND CUSTOMER EXPERIENCES

Gary Moore, Group Colour Manager looks at the importance of colour consiste...

Read More
29 January 2021

WHAT MAKES YOUR DIGITAL SHELF WORTH SHOPPING?

As individuals and businesses we are still in the thick of it, dealing with...

Read More
15 January 2021

YOU SAY YOU WANT A REVOLUTION: PLASTICS IN A POST-COVID WORLD

COVID-19 triggered a global surge in plastics consumption… can we work to...

Read More
03 December 2020

“OMNICHANNEL” – EVERYONE IS SAYING IT, BUT WHAT IS IT?

Todd Schneider, Account Director, shares his views on omnichannel retailing...

Read More
19 November 2020

THE BIG NIGHT IN: HOW THE “HOMEBODY ECONOMY” IS TRANSFORMING THE RETAIL LANDSCAPE

With nearly all of us now spending much more time at home, the new value pl...

Read More
13 November 2020

DOES YOUR PRIVATE BRAND HAVE A COMMITMENT PROBLEM?

Todd Schneider, Account Director, shares his views on getting customers to ...

Read More
23 October 2020

SIGNS OF THE TIMES: IS AN EVER-SHIFTING LOGO A METAPHOR FOR THE LIVES WE LEAD TODAY?

At Equator we talk a good deal about “locking in” a logo, and we use th...

Read More
26 August 2020

KEY POINTS FROM VELOCITY GLOBAL – THE FIRST-EVER GLOBAL PRIVATE BRAND EVENT, VIRTUALLY

Our own Ed Holden and Michael Duffy attended the event virtually, and here ...

Read More
17 July 2020

PACKAGING RENDERS BRING BRANDS TO LIFE AND DRIVE PERFORMANCE BOTH IN-STORE AND ONLINE. HERE’S HOW…

We understand how infographic design, editorial photography and renders wor...

Read More
18 June 2020

DESIGN WITH COMMUNITY IN MIND

Andreea Grosanu who heads up our Sydney operation talks about how we design...

Read More
03 June 2020

EQUATOR DESIGN’S GLOBAL VP OF ENGAGEMENT MATT CALDWELL DISCUSSES LESSONS FROM THE COVID-19 CRISIS

The FMCG sphere is facing “seismic shifts” – have you felt them, or a...

Read More
07 April 2020

EQUATOR ON BRAND MANIFESTOS: WHY, HOW AND WHEN TO REFRESH YOURS…

Ed Holden, VP of Business Development, walks us through Equator’s approac...

Read More
20 March 2020

THE ROLE OF PRODUCTION IN BRAND GUARDIANSHIP

Rod joined the US team early in its history after he relocated back to the ...

Read More
28 February 2020

THE COLOUR OF WATER

Six Equator designers recently sat down for a watercolour workshop led by C...

Read More
27 January 2020

WHICH TRENDS IN BRANDING AND PACKAGING WILL PREVAIL IN 2020?

We discuss colour and style trends on the rise, plus the technological adva...

Read More

No results.