Kombucha

US Foods Organic Kombucha

    Client
  • US Foods
    Teams
  • Packaging
  • Design
    Office
  • Chicago, Cincinnati
    Sector
  • Food & Drink
  • Retail

US Foods wanted to build out its portfolio of individually portioned grab & go and retail ready products, so the Equator team deployed a packaging strategy to work across a range of categories.

To kick off, we worked on a design for the Kombucha range that had strong visual appeal for consumers.

We looked at three design routes: geometric, type based and illustration. The geometric route was favored and put forward. The result was a unique design, with cohesive visuals across flavors demanding lasting impact on shelf.

Kombucha
Kombucha

No matter what you’re looking for, whether it’s strategic brand creation, stunning photography, or design that tells a compelling story, we have everything you need.

Tell us about your project and let’s work together to bring it to life.

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