US Foods Organic Kombucha

US Foods wanted to build out its portfolio of individually portioned grab & go and retail ready products, so the Equator team deployed a packaging strategy to work across a range of categories.

To kick off, we worked on a design for the Kombucha range that had strong visual appeal for consumers.

We looked at three design routes: geometric, type based and illustration. The geometric route was favored and put forward. The result was a unique design, with cohesive visuals across flavors demanding lasting impact on shelf.