US Foods Organic Kombucha
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Client
- US Foods
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Teams
- Packaging
- Design
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Office
- Chicago, Cincinnati
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Sector
- Food & Drink
- Retail
US Foods wanted to build out its portfolio of individually portioned grab & go and retail ready products, so the Equator team deployed a packaging strategy to work across a range of categories.
To kick off, we worked on a design for the Kombucha range that had strong visual appeal for consumers.
We looked at three design routes: geometric, type based and illustration. The geometric route was favored and put forward. The result was a unique design, with cohesive visuals across flavors demanding lasting impact on shelf.
No matter what you’re looking for, whether it’s strategic brand creation, stunning photography, or design that tells a compelling story, we have everything you need.
Tell us about your project and let’s work together to bring it to life.
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