Creating a contemporary identity for a Chilean classic
- Food & Drink
- Beer, Wine & Spirits
Amid Santiago’s vibrant side streets and colourful murals, young groups of friends are reviving a traditional Chilean favourite with medieval origins - Pais wine.
Vineyards at the foot of the Andes, just a few hours from stunning snow-capped peaks, have lovingly revitalised this revered red.
A red wine grape with history
Inspired by Pais’ monastic origins, our design team created a contemporary stained-glass graphic label that would put a modern twist on this historically important wine.
Originally brought to Chile by monks for communion wine, Pais is the oldest grape variety grown in Chile, dating back to the 16th century. Now they are grown in the Maule, Itata and Bio Bio valleys.
Behind the scenes
Our food styling team paid close attention to lighting for our Pais photoshoot. To re-create the feel of stained-glass in our studio, our props and stylist wonder woman Dawn, cleverly devised a small make-shift window, pieced together from different colours of found glass, to create a rainbow effect.
“We were inspired by the idea of the stained-glass window, but also wanted the lighting to have the feeling you’d just ducked into a Santiago bar to hide from the heat, with the last of the rays of the day streaming through. We love the rainbow of light piercing through the team have captured.”