THE ART OF BOLD PARTNERSHIP

Proud to partner with forward-thinking retailers, like The Fresh Market.

Crafting a distinctive brand is a lot like finding the ideal partner.

Having Had Partners That Were Less Than Love At First Sight

The Fresh Market team was looking for someone willing to push boundaries, kindly deliver hard truths and handle significant workloads with confidence.

From our first conversation, the connection was unmistakable.

This connection only grew as we spent a week walking the stores, getting to know the team and The Fresh Market’s shoppers.

After that week, it was clear neither of us had eyes for anyone else. We both felt trust, shared excitement and genuine ambition to create something remarkable together.

Inspired by European fine food stores and artisanal independents, we conceptualised something fresh, bringing it to life through carefully crafted pack mock-ups that felt exciting on shelf.

Our strategy team led robust consumer research, providing informed, data-driven direction for each of the three tiers to ensure we were creating something shoppers would truly love. We transformed this insight into tailored guidelines that captured the essence of each.

Our partnership transcended own brand packaging.

Through a relationship built on genuine trust and understanding, we had richer conversations, bare foot creativity and truly amazing results.

Ultimately, creating a lasting relationship and a private brand made, curated and loved by The Fresh Market and its shoppers nationwide.

Design That Delivers Across the Retail Landscape

Ready to Create Impact Together?

Email – Michael.grady@equator-design.com

LinkedIn – https://www.linkedin.com/in/michaeltgrady/