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MEMBER’S MARK ELECTROLYTE WATER

THE CHALLENGE

Our challenge was to create an elevated subbrand name suitable for a premium enhanced water collection that features 3 unique badge-worth bottle designs.

THE SOLUTION

We created the subbrand PLUS+ as an impactful way to communicate the product benefit as well as introduce a bold, punchy product name. We were inspired by the enhanced hydration benefits and featured droplets, abstracted liquids and aqua-inspired icons depicting the lifecycle of a water droplet.