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MEMBER’S MARK ZINFANDEL

THE CHALLENGE

The Member’s Mark Old Vine Zinfandel is made using grapes sourced from 35-80-year-old vines. As some of the oldest vines in California, the fruit produced is exceptional, intense and full-flavored. Our challenge was to bring this unique point of difference to life on the bottle in a compelling way.

THE INNOVATION

We were inspired by classic old vine imagery yet wanted a modern twist that would set this offering apart from other Zinfandels in the category. The dual label was achieved through a tear-away technique that created the visual effect of an “old vine”. Unique diecuts further depicted the old vines and when paired with premium printed finishes the overall effect is quite unique and premium.