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Sam's Club - Member's Mark

Challenge

Sam’s Club and Equator Design have partnered to deliver a design for Member’s Mark Make-up Remover Wipes. The goal was to align the wipes with imagery typically seen in the beauty category. These cues were captured with incredible detail in the photography studio and set against a black backdrop to deliver stand out on shelf. We also used stylized typography to give a sumptuous feel, that felt appropriate for a professional skin care solution. The result is a product that wouldn’t look out of place in a boutique beauty bar and has a uniqueness that appeals to the Sam’s Club shopper.