Schnucks Olives had the opportunity to introduce a new, distinctive look and feel that would break from a traditionally executional focus to an interesting, easy to understand design. The creative needed to help customers navigate easily within the complicated range and deliver a fresh approach in showcasing the product.
The design makes the product the hero, rather than hiding it in a serving suggestion. Each piece of type clearly communicates the different contents including size, cut, and type of olive.
The team opted for a hyper-realistic illustration of the product. This was combined with billboarding colors of yellow, purple and red accompanied with clean, bold, vintage-style typography to communicate provenance and nostalgia.