CASE STUDIES

Our creative thinking provides solutions for the challenges facing our client partners now and for those anticipated in the future.

Take a look at some of our work that drives real world success.

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EQUATOR SCOOPS FIVE WINS AT GDUSA PACKAGE DESIGN AWARDS

EQUATOR SCOOPS FIVE WINS AT GDUSA PACKAGE DESIGN AWARDS

20 April 2022 20/04/22

EQUATOR SCOOPS FIVE WINS AT GDUSA PACKAGE DESIGN AWARDS

This year, there were 2,750 entries to the Graphic Design USA (GDUSA) Package Design Awards. Only the top ten percent are selected as winners and presented with a Certificate of Excellence, so it goes without saying we’re thrilled to have made the cut! The Awards, now in their 59th year, are a celebration of the […]

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DYNAMIC CAREER JOURNEYS: HOW EQUATOR GROWS FROM WITHIN

DYNAMIC CAREER JOURNEYS: HOW EQUATOR GROWS FROM WITHIN

11 March 2022 11/03/22

DYNAMIC CAREER JOURNEYS: HOW EQUATOR GROWS FROM WITHIN

It’s well recognised that an expanding business is fertile ground for career advancement opportunities. Over the past 23 years Equator has grown and evolved, from comparatively humble beginnings at our early premises in Nottingham and Manchester to a global business five studios strong. As a result, we haven’t just built a broader portfolio of clients, […]

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HOW CAN PRIVATE BRANDS DRIVE SUCCESS IN 2022? TED MONNIN, SENIOR CREATIVE DIRECTOR, TAKES A LOOK AT THE EVER CHANGING LANDSCAPE OF PRIVATE BRAND AND HOW THINGS COULD PLAY OUT THIS YEAR.

HOW CAN PRIVATE BRANDS DRIVE SUCCESS IN 2022? TED MONNIN, SENIOR CREATIVE DIRECTOR, TAKES A LOOK AT THE EVER CHANGING LANDSCAPE OF PRIVATE BRAND AND HOW THINGS COULD PLAY OUT THIS YEAR.

28 January 2022 28/01/22

HOW CAN PRIVATE BRANDS DRIVE SUCCESS IN 2022? TED MONNIN, SENIOR CREATIVE DIRECTOR, TAKES A LOOK AT THE EVER CHANGING LANDSCAPE OF PRIVATE BRAND AND HOW THINGS COULD PLAY OUT THIS YEAR.

Between the pandemic’s disruptive effect on supply chains and the rising price of energy, the inflation rate on good is driving prices up, while added demand and increased prices add pressure on consumer pocketbooks. Shoppers will find little relief from the effects of this wherever they steer their carts. Recent projections from market-research firm IRI […]

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EQUATOR APPOINTS SI THOMPSON AS UK DIRECTOR OF PHOTOGRAPHY IN MANCHESTER

EQUATOR APPOINTS SI THOMPSON AS UK DIRECTOR OF PHOTOGRAPHY IN MANCHESTER

21 January 2022 21/01/22

EQUATOR APPOINTS SI THOMPSON AS UK DIRECTOR OF PHOTOGRAPHY IN MANCHESTER

Equator has appointed Si Thompson as UK director of photography at its Manchester studio, continuing to build on the role of in-house photography and styling as an integral part of the company’s under-one-roof design and delivery process. A creative photographer with a background in fine art and a photography degree, Si worked as a freelance […]

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HARD-WIRED FOR INDULGENCE

HARD-WIRED FOR INDULGENCE

17 December 2021 17/12/21

HARD-WIRED FOR INDULGENCE

Although he may not be related to the founders of the historic Funke Chocolate Co., Creative Director Aaron Funke has an unabashed sweet tooth. Here, he sinks his teeth into consumer behaviors around indulgence in 2021… With the average consumer’s stress levels at an all-time high over the past year, it’s little surprise that indulgent […]

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