Portfolio

Howard Wright, Executive Creative & Strategic Director, EMEA & Canada For brands selling products high in fat, salt or sugar, the rules of the game just changed significantly. In January 2026, the UK government implemented a total ban on paid-for online advertising of less healthy food and drink, alongside restrictions on TV advertising between 5:30am […]

Consumers today have their guard up – and who can blame them? Between the misleading practice of corporate greenwashing, the proliferation of performative social media influencers, and the surge of ‘AI-made everything’, there’s a lot to be cynical about! In response, they have become selective, seeking out brands that feel trustworthy and making purchasing decisions […]

Another chapter in ‘The Full Circle of Creativity’, and this time we’re stepping into the photography studio. You might think of us as a packaging design agency, but our photography offering extends far beyond pack shots. We create the full spectrum of visual content, including stills and video for above-the-line campaigns, point of sale materials, […]

We’re thrilled to announce that Marjorie Murphy is returning to Equator as Senior Client Service Director. She’s already slotted back into the team as though she never left, bringing the energy, curiosity and strategic thinking that made her such an integral part of our story first time round, when she held dual roles as VP […]

When it comes to pack design, illustration is a powerful tool. Versatile and expressive, it can help set the mood – and consumer expectations – by contributing to the story that packaging tells about a brand or product. In this instalment of ‘The Full Circle of Creativity’ our Creative Director Martin Orme paints the full […]

Another month, another chapter in ‘The Full Circle of Creativity’. So far, this behind-the-scenes series has introduced our organised Creative Account Managers, our consumer-centric Brand Strategists, and our problem-solving Studio Managers. Now, we’re exploring the world of scamping and mood boards with Creative Directors Glyn Robinson and Nathan Ball to discover how they translate strategic […]