Portfolio

Supply chain resilience will be a major focus both on the part of retailers and of government since 2020. The just in time model is under scrutiny, with the pandemic serving as a turning point likely to open up a new era of adaptability, as players in manufacturing and logistics talk through solutions such as […]

If there has been one certainty of the last couple of years, it’s that of uncertainty. The evolving situation of the pandemic – and the response to it – has created significant impact beyond just public health. Terms like ‘hybrid working’ are widely understood, guest bedrooms have been turned into home offices, ecommerce has become […]

The fabric of Manchester’s history is weaved of several major social, political, and cultural threads. Known variously as the Cottonopolis of the Industrial Revolution, the birthplace of women’s Suffrage, and the home of one of our studios, Manchester is also widely recognised for its pivotal role in the UK’s LGBTQ+ liberation movement.

What is it about packaging that makes a consumer pick one product over another? For specialists, such as consumer psychologists or design and brand strategists, for example, we know the subtle intricacies that can influence and motivate a shopper, but for the average consumer, it’s unlikely to have been given much consideration.

As a creative business, we pride ourselves on being at the heart of what people care about and, to mark Pride Month, we commissioned a collection of designs celebrating the cultural significance of iconic symbols within the LGBTQ+ community.