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Wegmans Espresso Pods

The Brief

Equator partnered with Wegmans to design a new line of espresso capsules. This was a premium product for the brand. Wegmans didn’t have any existing items within the premium line so Equator took category cues while keeping Wegmans brand personality in mind to design a line that would consist of a variety of flavors and be adaptable to the ever growing coffee aisle.

The Solution

Equator designed a concept that excited the senses. A rich patterned texture that draws you into a mysterious environment. Each SKU has a rich warm pallet but a different color that’s unique to every flavor for easy shopability.