Powered by goodness
Healthy got tasty!
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Client
- Co-op
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Teams
- Photography
- Artwork & repro
- Creative Roll Out
- Design
- Brand Strategy
- Naming
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Office
- Manchester
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Sector
- Food & Drink
- Lifestyle
Co-op identified a growing opportunity to serve shoppers looking for smaller portions that still deliver on taste, quality and essential nutrition. The challenge was to create a brand that reassured health-conscious consumers, while standing out clearly and confidently on shelf.
Designed for nutrition led convenience
We developed a brand and design identity built around the needs of today’s nutrition aware, time poor shoppers. From naming to pack architecture, the focus was on positivity, clarity and credibility, making it easy to understand the benefits and choose with confidence in store.
A less is more design approach brought key messages to the forefront, supported by a clear and consistent visual system that helps shoppers navigate the range quickly and confidently.
