Renowned for its commitment to creating uniquely memorable foodie experiences, Market District is Giant Eagle’s premium brand.
When Jinx, a dog wellness brand, expanded beyond its direct-to-consumer roots, we developed a new, cohesive brand design architecture to ensure its packaging worked online and on shelf.
Equator partnered with The Fresh Market to develop over 700 own label packs across three distinct tiers, taking them from concept to shelf within just one year.
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The Full Circle of Creativity: Strategy & Research
19 September 2025
19/09/25
The Full Circle of Creativity: Strategy & Research
Welcome back to ‘The Full Circle of Creativity’ – a blog series designed to highlight how each te...
Welcome back to ‘The Full Circle of Creativity’ – a blog series designed to highlight how each team in our creative ecosystem contributes to the journey from concept to shelf. Last month, we pulled back the curtain on Client Service to reveal how this highly organised team translates client wish ...
Welcome back to ‘The Full Circle of Creativity’ – a blog series designed to highlight how each te...
Retail Darwinism: Why Packaging Design Must Evolve or Die
03 July 2025
03/07/25
Retail Darwinism: Why Packaging Design Must Evolve or Die
It might sound a bit dramatic, but in the unforgiving world of fast-moving consumer goods (FMCG),...
It might sound a bit dramatic, but in the unforgiving world of fast-moving consumer goods (FMCG), Charles Darwin’s theory of evolution has never felt more relevant! Failure to adapt to changing market conditions and consumer preferences can signal the beginning of the end. In such a competitive e...
It might sound a bit dramatic, but in the unforgiving world of fast-moving consumer goods (FMCG),...
Cracking the Design Language of Trust
01 October 2025
01/10/25
Cracking the Design Language of Trust
Consumers today have their guard up – and who can blame them? Between the misleading practice of ...
Consumers today have their guard up – and who can blame them? Between the misleading practice of corporate greenwashing, the proliferation of performative social media influencers, and the surge of ‘AI-made everything’, there’s a lot to be cynical about! In response, they have become selective, s...
Consumers today have their guard up – and who can blame them? Between the misleading practice of ...
The Full Circle of Creativity: Client Service
24 July 2025
24/07/25
The Full Circle of Creativity: Client Service
Welcome to ‘The Full Circle of Creativity’, our behind-the-scenes blog series chronicling how gre...
Welcome to ‘The Full Circle of Creativity’, our behind-the-scenes blog series chronicling how great design happens at Equator. In our introductory post, we dangled the promise of a deep dive into the highly organised world of Client Service, where our account managers transform clients’ ideas int...
Welcome to ‘The Full Circle of Creativity’, our behind-the-scenes blog series chronicling how gre...
