Award Winning Global Packaging Design Company - Equator Design

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WE TRANSFORM THE ‘WHAT’ INTO ‘WHAT COULD BE’. HARNESSING GLOBAL THINKING WITH A LOCAL PERSPECTIVE TO CREATE IMPACTFUL BRANDS.

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When Brands Had Edges: What the 90s Can Teach 2026

When Brands Had Edges: What the 90s Can Teach 2026

05 June 2026 05/06/26

When Brands Had Edges: What the 90s Can Teach 2026

Michael Duffy, SVP, Global Creative Director & Business Development Something interesting is ...
Michael Duffy, SVP, Global Creative Director & Business Development Something interesting is happening. A generation that grew up entirely in the digital age is reaching back thirty years for inspiration – shooting on Polaroid cameras, applying VHS filters to smartphone footage, embraci...
Michael Duffy, SVP, Global Creative Director & Business Development Something interesting is ...
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We’ve done it again: Equator named Agency of the Year at the Vertex Awards

We’ve done it again: Equator named Agency of the Year at the Vertex Awards

11 May 2026 11/05/26

We’ve done it again: Equator named Agency of the Year at the Vertex Awards

We couldn’t be more delighted to share some exciting news. For the second year running, Equ...
We couldn’t be more delighted to share some exciting news. For the second year running, Equator has been named ‘Agency of the Year’ at the Vertex Awards for the second consecutive year, marking our sixth Agency of the Year title overall and topping off an extraordinary haul of 24 wins...
We couldn’t be more delighted to share some exciting news. For the second year running, Equ...
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Cracking the Design Language of Trust

Cracking the Design Language of Trust

01 October 2025 01/10/25

Cracking the Design Language of Trust

Consumers today have their guard up – and who can blame them? Between the misleading practice of ...
Consumers today have their guard up – and who can blame them? Between the misleading practice of corporate greenwashing, the proliferation of performative social media influencers, and the surge of ‘AI-made everything’, there’s a lot to be cynical about! In response, they have become selective, s...
Consumers today have their guard up – and who can blame them? Between the misleading practice of ...
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Ambiguity is the most expensive line on any brand programme

Ambiguity is the most expensive line on any brand programme

13 May 2026 13/05/26

Ambiguity is the most expensive line on any brand programme

“The risk we rarely measure isn’t capability or budget. It’s the structural cost of unclear decis...
“The risk we rarely measure isn’t capability or budget. It’s the structural cost of unclear decision-making, and in my experience, it’s been hiding in plain sight.”   Adam Sears, VP Client Service I’ve been working in client services long enough to recognise a pattern before a project gives it a ...
“The risk we rarely measure isn’t capability or budget. It’s the structural cost of unclear decis...
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Why packaging must work harder in the age of HFSS advertising restrictions

Why packaging must work harder in the age of HFSS advertising restrictions

01 April 2026 01/04/26

Why packaging must work harder in the age of HFSS advertising restrictions

Howard Wright, Executive Creative & Strategic Director, EMEA & Canada For brands selling ...
Howard Wright, Executive Creative & Strategic Director, EMEA & Canada For brands selling products high in fat, salt or sugar, the rules of the game just changed significantly. In January 2026, the UK government implemented a total ban on paid-for online advertising of less healthy food an...
Howard Wright, Executive Creative & Strategic Director, EMEA & Canada For brands selling ...
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