Fresh Market - Equator Design
Fresh Market

BUILDING A BRAND PEOPLE WILL LOVE

    Client
  • The Fresh Market
    Teams
  • Photography
  • Illustration
  • Design
    Office
  • Manchester Nottingham Cincinnati Chicago
    Sector
  • Food & Drink
  • Retail

Equator partnered with The Fresh Market to develop over 700 own label packs across three distinct tiers, taking them from concept to shelf within just one year. Together, we created visual identities for each family of products, from the bright and celebratory Everyday Extraordinary range to the rich and refined Chef Inspired collection and the exclusive Rare Gifts offering.

Fresh Market

Illustration played a pivotal role in this redesign, with beautiful hand-crafted artwork transforming each pack into a visual journey that captures the essence of The Fresh Market’s exceptional offerings.

Fresh Market

The Fresh Market was delighted with our approach to its portfolio. Bold, vibrant designs and conversational on-pack stories enhanced the Everyday Extraordinary range, while an elevated aesthetic gave the premium Chef Inspired selection an aspirational presence on shelf.

Fresh Market
Fresh Market
Fresh Market

The collaboration flourished through trust and understanding between both teams, paving the way for uninhibited creativity, exceptional results and a brand that customers truly love.

Fresh Market
Bryan Bowers, Creative Director, The Fresh Market

“We found the perfect creative partner in Equator. Their designs are genuine works of art that we absolutely love – each one tells our story beautifully”