
BUILDING A BRAND PEOPLE WILL LOVE
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Client
- The Fresh Market
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Teams
- Photography
- Illustration
- Design
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Office
- Manchester Nottingham Cincinnati Chicago
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Sector
- Food & Drink
- Retail
Equator partnered with The Fresh Market to develop over 700 own label packs across three distinct tiers, taking them from concept to shelf within just one year. Together, we created visual identities for each family of products, from the bright and celebratory Everyday Extraordinary range to the rich and refined Chef Inspired collection and the exclusive Rare Gifts offering.