CREATING A QUIRKY CAFÉ AESTHETIC
The Fresh Market offers a range of freshly roasted coffees at its in-store counters. These delicious drinks deserved a cup that could be carried with pride, while reflecting the quality of the beverage inside.
ORIGINAL WORKS OF ART
Our illustrators developed a suite of unique, ownable illustrations that capture the essence of The Fresh Market’s beverage offerings, transforming the cups into points of connection between the retailer and its customers.