Ginsters Pockets - Equator Design
Ginsters Pockets

STREET FOOD INSPIRATION FOR AN ON THE GO GENERATION

    Client
  • Ginsters
    Teams
  • Photography
  • Design
  • Brand Strategy
    Office
  • Manchester
    Sector
  • Food & Drink
  • Retail

Ginsters wanted to reimagine its ‘Bakes’ range to capitalise on the growing snacking market and appetite for adventurous street food flavours amongst 18–35 year olds. The challenge: ensure consumers understand the ‘Bakes’ proposition and differentiate these dedicated on-the-go snack options from the rest of the Ginsters range.

Ginsters Pockets
Ginsters Pockets

DISTINCTIVE DESIGN

EDGY, BOLD & DELICIOUSLY STREET

We developed four distinct creative
concepts blending street food cues with
trusted Ginsters branding. The selected
design features a prominent ready-to-eat
call-out, with grungy grafiti textures
and bold colours reinforcing the brand
promise and the Ginsters logo acting
as a quality sticker.

Ginsters Pockets
Ginsters Pockets

"Equator helped us redefine our ‘Bakes’ proposition into something crystal clear. Consumers instantly understand it, and the street food-inspired packaging perfectly connects with our younger audience."

SIOBHAN WILDE, GINSTERS BRAND MANAGER
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