GRAB THEM IF YOU DARE
Aldi’s ‘Halloween Aaahmazing!!’ collection showcased a bewitching selection of seasonal products, from sweets and party food to costumes, décor, and even a spooky floral bouquet. Equator brought the range to life through spellbinding pack design and enchanting photography.
Our concept centred on products that watch you back. Bold, expressive eyes became a unifying motif, adding personality, mischief and a memorable shelf presence.
Clever details amplified the fun. Custom cut-out windows offered sneak peeks at the playful products, while creative food and prop styling added a dramatic flair to our photography.