ALDI - Halloween Aaahmazing!! - Equator Design
ALDI – Halloween Aaahmazing!!

Halloween Aaahmazing!!

    Client
  • ALDI UK
    Teams
  • Concept
  • Photography
  • Illustration
  • Creative Roll Out
  • Design
    Office
  • Nottingham
    Manchester
    Sector
  • Food & Drink

Aldi’s ‘Halloween Aaahmazing!!’ collection showcased a bewitching selection of seasonal products, from sweets and party food to costumes, décor, and even a spooky floral bouquet. Equator brought the range to life through spellbinding pack design and enchanting photography.

ALDI – Halloween Aaahmazing!!

THEY’RE
WATCHING YOU!

Our concept centred on products that watch you back. Bold, expressive eyes became a unifying motif, adding personality, mischief and a memorable shelf presence.

ALDI – Halloween Aaahmazing!!
ALDI – Halloween Aaahmazing!!
ALDI – Halloween Aaahmazing!!

FRIGHTFULLY CLEVER DETAILS

Clever details amplified the fun. Custom cut-out windows offered sneak peeks at the playful products, while creative food and prop styling added a dramatic flair to our photography.

ALDI – Halloween Aaahmazing!!

Our design for Aldi UK's Halloween Aaahmazing!! range transforms one of the UK’s biggest seasonal events into a bold, unified brand world. The result? A limited-edition range that’s instantly recognisable, full of personality, and impossible to miss both in-store and online. It’s proof that a strong design system can scale creativity, not restrict it – delivering cohesion, delight and standout, with results that exceeded our expectations.

ALDI – Halloween Aaahmazing!!

GRAB THEM IF YOU DARE

GRAB THEM IF YOU DARE

ALDI – Halloween Aaahmazing!!