UNLEASHING SHELF APPEAL
-
Client
- Jinx
-
Teams
- Photography
- Design
- Brand Strategy
- Retouch
-
Office
- Chicago
Manchester
-
Sector
- Pet
When Jinx, a dog wellness brand, expanded beyond its direct-to-consumer roots, we developed a new, cohesive brand design architecture to ensure its packaging worked online and on shelf.
CAPTURING
THE COMPLETE
PICTURE
We photographed different dog breeds for
each kibble variety, capturing each animal’s
unique personality. Product ingredients were
styled and shot to reflect their quality,
creating imagery that resonated with
discerning pet parents.
COLOUR AND CLARITY
Jinx’s bold identity came through on pack with a vibrant colour palette. We helped them achieve effective colour reproduction, while simplifying and illustrating on-pack claims with a system of distinctive icons that directly communicate key benefits, helping shoppers make quick, informed decisions.
EVOLUTION, NOT REVOLUTION
To meet the demands of the retail environment, we optimised principal display panels to convey key information clearly no matter how packs were positioned. The resulting design system maintains brand recognition, amplifies shelf impact, and has the flexibility to seamlessly accommodate additional SKUs, empowering this fast-growing company to continue innovating at pace.
