Miller Highlife

THE CHAMPAGNE
OF BEERS

    Client
  • Molson Coors
    Teams
  • Illustration
  • Design
  • Brand Strategy
    Office
  • Chicago
    Sector
  • Beer, Wine & Spirits

The well-known strapline for this premium beer became the centerpiece of the design concept for the Equator team when we were briefed to create a festive pack suitable for seasonal sales across both the Christmas and New Year holidays.

Miller Highlife
Miller Highlife

RESPECTING THE BRAND

RESPECTING THE BRAND

Miller Highlife
CREATIVE WITH LEGS

Not only did the design look awesome on pack, but the Equator team was able to show Molson Coors how the concept could be leveraged across an array of marketing activities for both retail and trade.

Miller Highlife