The fine print goes bold: what FDA’s proposed front-of-pack nutrition labeling means for brands
The FDA’s proposed FOP nutrition labeling requirements could fundamentally reshape how consumers perceive and assess packaged foods, prompting brands to rethink their shelf presence.
While similar regulations are already beginning to transform markets in Canada and other countries, US brands have a critical window to prepare.
The new regulations will require most packaged foods to carry a prominent “Nutrition Info Box” categorizing saturated fat, sodium, and added sugar as “Low, Medium, or High” per serving. As a result, we could see the design language of food packaging rewritten entirely.
While regulatory shifts like this create challenges, they also offer significant opportunities. Forward-thinking brands and retailers will go beyond compliance, adapting their strategy to tell a compelling story that drives competitive advantage on shelf.
Brand narrative integration
An end-to-end partnership
DATE:
29/10/2025
(United States EST ):
TIME: 11:00 am
(United States CST ):
TIME: 10:00 am
(United States PST ):
TIME: 8:00 am
LOCATION:
Virtual
GET AHEAD OF THE REGULATORY CURVE
OUR SPEAKERS
Janet Coulson, Director of Regulatory Compliance at Marks, part of Propelis
Janet leads Marks’ regulatory compliance practice, helping global brands navigate the evolving packaging landscape across the US, Canada, and UK. With deep expertise in labeling standards and packaging legislation, she is skilled at translating complex regulatory requirements into practical, creative solutions. Janet bridges the gap between policymakers and the graphics industry, ensuring that brands not only stay compliant but also retain clarity, impact, and shelf presence as new rules like front-of-pack (FOP) nutrition labeling emerge.
Caroline Kim, VP of Strategy & Consumer Insights at Marks, part of Propelis
Caroline brings more than 15 years of experience in brand development, design strategy, and consumer research. Working across both Marks and Equator Design, she specializes in brand positioning and reinvention, with particular expertise in helping brands respond to shifting regulatory and cultural landscapes. By combining data-driven consumer insights with creative strategy, Caroline guides businesses through transitions such as FDA FOP labeling – ensuring compliance is achieved without sacrificing consumer connection or brand equity.
Mike Grady, Growth & Partnerships at Equator, part of Propelis
Mike connects leading food and beverage brands with Equator Design’s innovation-driven packaging expertise. With a background in strategy-led design and a strong understanding of retail dynamics in the US and globally, he helps clients anticipate challenges, adapt early to regulatory changes, and strengthen market presence. Mike’s focus is on positioning packaging not just as a compliance exercise but as a powerful brand-building tool in a rapidly shifting environment.
