A winning special edition to kickstart the big game promotion

What could be better than a burger with the big game? Our design for promotional packs of 38oz Heinz ketchup bottles wrapped up that concept in a pack that remains faithful to the brand’s color palette and font, while bringing to life an in-store sweepstake promotion. With a ball graphic numbered 0–9 on each bottle, it scored for customer engagement and celebrated the synergy between food and sports.