Waitrose No 1 - Equator Design
Waitrose No 1

Waitrose No 1 Photography

    Client
  • Waitrose
    Teams
  • Photography
    Office
  • Manchester
    Sector
  • Food & Drink
  • Retail

Since 2016, No.1 Waitrose & Partners has been elevating everyday dining with its expertly selected, authentic ingredients. During the relaunch of this top-tier range, our team brought the newly refreshed packaging to life through photography with a luxurious editorial style.

Waitrose No 1

Photography was completed in-house, with on-point art direction and a wealth of mood boards and test shoots. While our team of chefs and food stylists created beautiful dishes, our photographers worked with absolute precision, observing finite compositional guidelines to create stunning visuals.

No less than absolute perfection was required to achieve a consistent appearance across the range, which encompassed more than 300 SKUs. By playing with depth of field, lighting and shadows, we created an indulgent, elegant aesthetic that highlights the exceptional quality of No.1.

Waitrose No 1
DELIVERING A CREATIVE VISION

Collaborating closely with Waitrose throughout the process, we meticulously finessed every detail and worked seamlessly with the agency responsible for the new design architecture, flexing our approach to accommodate different requirements and ways of working.

Waitrose No 1
Next Project

Essential Waitrose – Product Range

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