CLARITY OF DESIGN
With vodka lending itself to treatments that evoke clarity and ice-cold cool, the design needed to leverage see-through elements of the bottle, while pulling through traditional design cues with a contemporary twist.
A PREMIUM IMPORT
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Client
- Sam's Club
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Teams
- Illustration
- Design
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Office
- Chicago
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Sector
- Food & Drink
- Retail
- Beer, Wine & Spirits
A new premium 1.75L vodka for Sam’s Club: Member’s Mark, this design needed to be relevant to the category, drawing inspiration from established premium brands while subtly communicating the product’s French provenance.
THE RESULT
Traditional with a contemporary twist
The Equator team delivered a sleek, contemporary bottle, with opulent, bold lettering to proclaim the word ‘vodka’ topped by an ‘M’ insignia for the private brand. With a French navy label providing a subtle hint of provenance and gold script, the bottle references category norms while delivering impactful classic yet contemporary chic. An etched fleur de lis-inspired motif completes the elegant styling, appearing to float inside the bottle.
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