A Premium Import

A PREMIUM IMPORT

    Client
  • Sam's Club
    Teams
  • Illustration
  • Design
    Office
  • Chicago

A new premium 1.75L vodka for Sam’s Club: Member’s Mark, this design needed to be relevant to the category, drawing inspiration from established premium brands while subtly communicating the product’s French provenance.

A Premium Import

CLARITY OF DESIGN

With vodka lending itself to treatments that evoke clarity and ice-cold cool, the design needed to leverage see-through elements of the bottle, while pulling through traditional design cues with a contemporary twist.

THE RESULT

Traditional with a contemporary twist

The Equator team delivered a sleek, contemporary bottle, with opulent, bold lettering to proclaim the word ‘vodka’ topped by an ‘M’ insignia for the private brand. With a French navy label providing a subtle hint of provenance and gold script, the bottle references category norms while delivering impactful classic yet contemporary chic. An etched fleur de lis-inspired motif completes the elegant styling, appearing to float inside the bottle.

A Premium Import
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