Co-op – Food To Go

Revitalising Co-op’s dynamic range of tasty on-the-go meals and snacks

    Client
  • Co-op
    Teams
  • Packaging
  • Photography
  • Illustration
  • Artwork & repro
  • Creative Roll Out
  • Brand Strategy
    Office
  • Manchester
    Sector
  • Food & Drink
  • Retail

Co-op wanted to reinvigorate its Food to Go ranges; a diverse selection of fresh and tasty sandwiches, satisfying snacks, and authentic world flavours.

Co-op – Food To Go
Co-op – Food To Go

Exciting colours and inviting copy created an eye-catching aesthetic

Fresh and exciting pops of colour and bold celebratory pack copy created a dynamic aesthetic and split the focus between the ‘reason to love’ and product information.

The result was a bold, conversational rebrand with a real sense of honesty and celebration.

Co-op – Food To Go
FOOD TO GO

“By using contrasting yet complementary colours on pack, we were able to create a dynamic aesthetic and split the focus between provenance markers, such as ‘British’ and ‘Fairtrade’, and flavour profiles”

Glyn Robinson, Senior Creative Director
Co-op – Food To Go
Next Project

Co-op – 25-Year Relationship

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