Revitalising Co-op’s dynamic range of tasty on-the-go meals and snacks
- Artwork & repro
- Creative Roll Out
- Brand Strategy
- Food & Drink
Co-op wanted to reinvigorate its Food to Go ranges; a diverse selection of fresh and tasty sandwiches, satisfying snacks, and authentic world flavours.
Exciting colours and inviting copy created an eye-catching aesthetic
Fresh and exciting pops of colour and bold celebratory pack copy created a dynamic aesthetic and split the focus between the ‘reason to love’ and product information.
The result was a bold, conversational rebrand with a real sense of honesty and celebration.