Giant Eagle Hometown Proud

A BRAND WITH VALUES

    Client
  • Giant Eagle
    Teams
  • Packaging
  • Photography
  • Illustration
  • Artwork & repro
  • Creative Roll Out
  • Design
  • Brand Strategy
  • Research
    Office
  • Cincinnati
    Sector
  • Food & Drink
  • Retail

Giant Eagle’s Hometown Proud range epitomizes the supermarket’s family values and community focus. We were asked to redesign the range, with the aim of delivering continuity within the store scheme and amplifying Giant Eagle’s commitment to the local neighbourhoods it serves.

Giant Eagle Hometown Proud

THE PERSONAL TOUCH

To ensure the Hometown Proud range was easily identifiable on shelf, and to give products an edge over national brands in the same category, we conveyed their quality and benefits in a uniform manner, with callouts for locally sourced products.

Giant Eagle Hometown Proud

To communicate the product benefits utilizing consumer backed designs, driving home sentiments of trust and quality; whilst formulating a photography style guide to guarantee unity when it came to look and feel.

VISUAL CUES

Aesthetically, we moved away from the generic and towards a distinctive, personal point of view. Brand photography placed products in relatable ‘in-home’ situations, while illustration styles and graphics made the selection process simple.

Giant Eagle Hometown Proud

FROM OUR FAMILY TO YOURS

FROM OUR FAMILY TO YOURS

Giant Eagle Hometown Proud
Next Project

Co-op

No matter what you’re looking for, whether it’s strategic brand creation, stunning photography, or design that tells a compelling story, we have everything you need.

Tell us about your project and let’s work together to bring it to life.

General Enquiries