Mondelez – Crispers

DIALING UP DISRUPTION
IN THE CRACKER AISLE

    Client
  • Mondelez
    Teams
  • Photography
  • Creative Roll Out
  • Design
  • Brand Strategy
    Office
  • Toronto
    Sector
  • Food & Drink
  • Retail

Crispers is the ultimate crispy, crunchy, flavour-packed snack. But the brand hadn’t evolved in several years and was losing the limelight. We were asked to develop strategic branding and packaging that boosted excitement around the brand, while conveying its bold flavours and crunchy texture.

DYNAMIC FLAVOUR CUES

DYNAMIC FLAVOUR CUES

Mondelez – Crispers

Perfect for on the go - with summer kicking into full gear why not pop a pouch in your bag to enjoy all summer long. With a wide variety of flavour offerings available, Crispers has whatever taste profile suits your mood.

Mondelez – Crispers

INCREASED
SHOPABILITY

Vibrant block colours clearly communicated the flavour profile of each product and contributed to increased shopability through shelf blocking that effectively captures consumers’ attention. Modern and unique visual cues and winning hero visuals reflected Crispers’ bold personality.

Mondelez – Crispers
Mondelez – Crispers
Next Project

ASR Group – Domino Sugar

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