- PZ Cussons
- Artwork & repro
- Creative Roll Out
PZ Cussons presented Equator with the opportunity to create the Sanctuary Spa Holiday Gifting range for 2022. The project brief began with an immersion to the Sanctuary Spa legacy including the masterbrand and seasonal gifting.
PACK STRUCTURE EXPLORATION
We had to convey the premium nature of the range sustainably, incorporating natural elements with zero plastics and limited gold foil, and considering the reusability and collectability of the packaging.
COMPLETE SPA RANGE
Our design combined the brand’s signature orange tones with a rich holly green panel. The ‘fin’ became a consistent element behind the type lock up. Floral motifs created a soft mood, with blooms chosen to create impact, scale, and colour.
PREMIUM PRINT EMBELLISHMENTS
We chose a beautiful copper foil to provide luxurious embellishments, while being mindful to keep the overall coverage to less than the maximum 5% for environmental consideration. By working hand-in-hand with PZ Cussons from concept to shelf, we developed a unique, distinguished, and consistent design solution that fulfilled all of their objectives.