To create a 'new to the world' wine to elevate the Member’s Mark portfolio in club. This premium Malbec is sourced from the Mendoza region in Argentina and its origin story gives the wine authenticity and credibility within the competitive set.
The design features a unique diecut on the label to depict the mountains of the Mendoza region in Argentina. A secondary label provides additional authenticity with regional romance copy. We integrated the bottle imagery with the shipper box design to create a cohesive look on shelf.