Lowes – Origin 21 - Equator Design
Lowes – Origin 21

A stylish redesign for a trend-setting brand

    Client
  • Lowe's
    Teams
  • Creative Roll Out
  • Design
  • Brand Strategy
    Office
  • Chicago
    Sector
  • Lifestyle
  • Retail

Lowe’s home décor brand, Origin 21, helps shoppers showcase their style with a range of approachable, modern products. As a long-term creative partner, we were asked to redesign the brand and its packaging to catch the consumer’s eye.

Lowes – Origin 21
Lowes – Origin 21

DIFFERENTIATION
THAT DELIVERS

Lowe’s wanted a fresh, vibrant design for Origin 21 that differentiated it from their other décor brands as well as national competitors. The aim was to create a head-turning aesthetic that felt unexpected and exciting, appealing to trend-seeking shoppers.  

Lowes – Origin 21

The new design provided structure to the range, while allowing for variation. The striking color scheme, clean photography and refreshed logo contributed to a fresh, modern aesthetic that conveys the joy of creative expression we feel when decorating our home.

Lowes – Origin 21
Next Project

Kraft Heinz – Jell-O Play

GET IN TOUCH

Have a new project in mind?
We would love to hear about it.

General Enquiries

T: 0161 220 1980

E: hello@equator-design.com