Jell-O Play

Family fun bringing JELL-O to a new generation

    Client
  • Kraft Heinz
    Office
  • Chicago
    Sector
  • Food & Drink

A category re-defining product that straddles both toy and food aisles, JELL-O Play needed a pack that would leverage nostalgia for the brand while appealing to a new generation of families. Our pack draws influences from iconic toy packaging, using typography, child-friendly graphics and splashes of color to help the fun sing from the shelf.

Jell-O Play

Fun through play

The new JELL-O Play logo introduces a new brand color to the JELL-O brand family through the play shape, separating the activity line of JELL-O products from the core, food focused products.

Jell-O Play
Jell-O Play
Jell-O Play
Jell-O Play
Jell-O Play
Jell-O Play
Jell-O Play

Each package has an illustration of a character
immersed in the imaginary world that
JELL-O Play helped them create.

Jell-O Play
Jell-O Play

No matter what you’re looking for, whether it’s strategic brand creation, stunning photography, or design that tells a compelling story, we have everything you need.

Tell us about your project and let’s work together to bring it to life.

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