Fun through play
The new JELL-O Play logo introduces a new brand color to the JELL-O brand family through the play shape, separating the activity line of JELL-O products from the core, food focused products.
Family fun bringing JELL-O to a new generation
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Client
- Kraft Heinz
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Office
- Chicago
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Sector
- Food & Drink
A category re-defining product that straddles both toy and food aisles, JELL-O Play needed a pack that would leverage nostalgia for the brand while appealing to a new generation of families. Our pack draws influences from iconic toy packaging, using typography, child-friendly graphics and splashes of color to help the fun sing from the shelf.
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