Aldi Australia – Curated Collection

ELEVATING
AN IDENTITY

    Client
  • ALDI Australia
    Teams
  • Packaging
  • Photography
  • Artwork & repro
  • Creative Roll Out
  • Design
  • Brand Strategy
  • Naming
    Office
  • Sydney & Manchester
    Sector
  • Food & Drink
  • Retail

When ALDI Australia wanted to elevate a selection of ‘best-in-class’ products for a new, gift-worthy range, we were tasked with creating an exclusive identity for the brand.

Aldi Australia – Curated Collection
Aldi Australia – Curated Collection
Aldi Australia – Curated Collection

Every facet of the collection’s identity was explored, from paper stock and patterns to typography and product schematics. Black and white geometric patterns with gold accents and sharp angles reflected elements of a high-end food emporium.

Aldi Australia – Curated Collection
Aldi Australia – Curated Collection
Aldi Australia – Curated Collection
Aldi Australia – Curated Collection
Next Project

Molson Coors – Miller Highlife

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T: 0161 220 1980

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