No1 Waitrose & Partners – Private Brand Range - Equator Design
No1 Waitrose & Partners – Private Brand Range

A PERFECT
PARTNERSHIP

    Client
  • Waitrose & Partners
    Teams
  • Photography
  • Creative Roll Out
    Office
  • Manchester
    Sector
  • Food & Drink
  • Retail

To deliver the artistic intention of No1 Waitrose, a prestigious top-tier private brand range, our team was asked to bring alive the vision and design architecture provided by Waitrose. The elegance and simplicity of the design at hand demanded absolute perfection in order to achieve a consistent appearance across the range.

No1 Waitrose & Partners – Private Brand Range

MOUTH-WATERING PHOTOGRAPHY

Our multi-disciplinary teams handled typographic crafting, colour consistency, and production as 325 SKUs were primed to grace shelves as one flawless range.

No1 Waitrose & Partners – Private Brand Range
No1 Waitrose & Partners – Private Brand Range

Down to the smallest detail, each pack front conveys the product’s premium status, and signals that this own brand is truly gold standard.

No1 Waitrose & Partners – Private Brand Range

Equator provided a first-class service. They went the extra mile to deliver exquisite typography and photography that communicates the very best of No1 Waitrose

ZOE RICHARDSON - DESIGN PARTNER - WAITROSE
No1 Waitrose & Partners – Private Brand Range
No1 Waitrose & Partners – Private Brand Range
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Aldi Australia – Curated Collection

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