OUR WORK
Our creative thinking provides solutions for the challenges facing our client partners now and for those anticipated in the future.
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The Full Circle of Creativity: Creative Concepting
The Full Circle of Creativity: Creative Concepting
Another month, another chapter in ‘The Full Circle of Creativity’. So far, this behind-the-scenes series has introduced our organised Creative Account Managers, our consumer-centric Brand Strategists, and our problem-solving Studio Managers. Now, we’re exploring the world of scamping and mood boards with Creative Directors Glyn Robinson and Nathan Ball to discover how they translate strategic […]
Cracking the Design Language of Trust
Cracking the Design Language of Trust
Consumers today have their guard up – and who can blame them? Between the misleading practice of corporate greenwashing, the proliferation of performative social media influencers, and the surge of ‘AI-made everything’, there’s a lot to be cynical about! In response, they have become selective, seeking out brands that feel trustworthy and making purchasing decisions […]
Retail Darwinism: Why Packaging Design Must Evolve or Die
Retail Darwinism: Why Packaging Design Must Evolve or Die
It might sound a bit dramatic, but in the unforgiving world of fast-moving consumer goods (FMCG), Charles Darwin’s theory of evolution has never felt more relevant! Failure to adapt to changing market conditions and consumer preferences can signal the beginning of the end. In such a competitive environment, how can brands ensure they don’t go […]
The Fine Print Goes Bold: Key Takeaways from Our FDA Front-of-Pack Labelling Webinar
The Fine Print Goes Bold: Key Takeaways from Our FDA Front-of-Pack Labelling Webinar
Last month, industry experts from Propelis gathered for a conversation about a topic set to reshape the food and beverage landscape in America: the FDA’s proposed front-of-pack (FOP) nutrition labelling requirements. Our webinar brought together regulatory specialists, creative leaders, and brand professionals who’ve already navigated similar waters in other markets. If you missed it, don’t […]
From breakthrough to baseline: what’s next for sustainable packaging?
From breakthrough to baseline: what’s next for sustainable packaging?
In this blog post, our Executive Creative and Strategic Director Howard Wright examines how sustainable packaging has evolved from a unique selling point to a baseline requirement and explores the unexpected challenges that lie ahead. There was a time not so long ago when proudly promoting the sustainability of your packaging was enough to tip […]
The Full Circle of Creativity: Resource Management
The Full Circle of Creativity: Resource Management
The Full Circle of Creativity continues, and this month we’re exploring the careful choreography that keeps projects flowing. Welcome to the world of resource management. We sat down with Creative Studio Director, Jonathan Williams, to find out how he – and his counterparts in the US and Canada – balance capacity across global teams while […]
