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Our creative thinking provides solutions for the challenges facing our client partners now and for those anticipated in the future.

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Shining a light on LGBTQ+ iconography

Shining a light on LGBTQ+ iconography

28 July 2022 28/07/22

Shining a light on LGBTQ+ iconography

From capsule collections and limited edition rainbow-inspired designs, to collaborations with artists, brands have demonstrated solidarity with the LGBTQ+ community during Pride Month 2022. As a creative business, we pride ourselves on being at the heart of what people care about and, to mark Pride Month, we commissioned a collection of designs celebrating the cultural […]

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What are the secrets to being “instagrammable”?

What are the secrets to being “instagrammable”?

10 June 2022 10/06/22

What are the secrets to being “instagrammable”?

Social shopping is a rapidly accelerating section of e-commerce. In fact, according to a recent report from Accenture, global social commerce is predicted to grow three times as fast as traditional e-commerce, rising from $492bn to $1.2tn by 2025. So, what makes social commerce shoppers tick, and how do we create packaging that inspires engagement […]

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Spotlight – A Look Back at the Spring Series

Spotlight – A Look Back at the Spring Series

01 June 2022 01/06/22

Spotlight – A Look Back at the Spring Series

The D&I Council’s Spring edition of its new bulletin, Spotlight, was as insightful as it was creatively inspiring. In this blog post, the team explore the motivation behind it and share some of the most popular cultural traditions, recipes and trends from across the series. A warm hello from the D&I Council! We’d like to […]

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EQUATOR SCOOPS FIVE WINS AT GDUSA PACKAGE DESIGN AWARDS

EQUATOR SCOOPS FIVE WINS AT GDUSA PACKAGE DESIGN AWARDS

20 April 2022 20/04/22

EQUATOR SCOOPS FIVE WINS AT GDUSA PACKAGE DESIGN AWARDS

This year, there were 2,750 entries to the Graphic Design USA (GDUSA) Package Design Awards. Only the top ten percent are selected as winners and presented with a Certificate of Excellence, so it goes without saying we’re thrilled to have made the cut! The Awards, now in their 59th year, are a celebration of the […]

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DYNAMIC CAREER JOURNEYS: HOW EQUATOR GROWS FROM WITHIN

DYNAMIC CAREER JOURNEYS: HOW EQUATOR GROWS FROM WITHIN

11 March 2022 11/03/22

DYNAMIC CAREER JOURNEYS: HOW EQUATOR GROWS FROM WITHIN

It’s well recognised that an expanding business is fertile ground for career advancement opportunities. Over the past 23 years Equator has grown and evolved, from comparatively humble beginnings at our early premises in Nottingham and Manchester to a global business five studios strong. As a result, we haven’t just built a broader portfolio of clients, […]

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