CASE STUDIES
Our creative thinking provides solutions for the challenges facing our client partners now and for those anticipated in the future.
Take a look at some of our work that drives real world success.
the Best’s charismatic suite of wine labels are designed to encapsulate the individuality of each wine's heritage and taste profile.
the Best’s charismatic suite of wine labels are designed to encapsulate the individuality of each wine's heritage and taste profile.
When ALDI Australia wanted to elevate a selection of ‘best-in-class’ products for a new, gift-worthy range, we were tasked with creating an exclusive identity for the brand.
When ALDI Australia wanted to elevate a selection of ‘best-in-class’ products for a new, gift-worthy range, we were tasked with creating an exclusive identity for the brand.
The well-known strapline for this premium beer became the centerpiece of the design concept for the Equator team when we were briefed to create a festive pack suitable for seasonal sales across both the Christmas and New Year holidays.
The well-known strapline for this premium beer became the centerpiece of the design concept for the Equator team when we were briefed to create a festive pack suitable for seasonal sales across both the Christmas and New Year holidays.
To deliver the artistic intention of No1 Waitrose, a prestigious top-tier private brand range, our team was asked to bring alive the vision and design architecture provided by Waitrose.
To deliver the artistic intention of No1 Waitrose, a prestigious top-tier private brand range, our team was asked to bring alive the vision and design architecture provided by Waitrose.
This is a redesign that’s bold, conversational and honest. It’s a celebration that this range really is the best in store.
This is a redesign that’s bold, conversational and honest. It’s a celebration that this range really is the best in store.
We’ve worked together to launch and revitalise an abundance of products; so, it’s no surprise that we’ve been best friends with Co-op for over 25 years!
We’ve worked together to launch and revitalise an abundance of products; so, it’s no surprise that we’ve been best friends with Co-op for over 25 years!
A sugar brand with heritage dating back more than a century.
A sugar brand with heritage dating back more than a century.
Giant Eagle’s Hometown Proud range epitomizes the supermarket’s family values and community focus.
Giant Eagle’s Hometown Proud range epitomizes the supermarket’s family values and community focus.
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EQUATOR SCOOPS FIVE WINS AT GDUSA PACKAGE DESIGN AWARDS
EQUATOR SCOOPS FIVE WINS AT GDUSA PACKAGE DESIGN AWARDS
This year, there were 2,750 entries to the Graphic Design USA (GDUSA) Package Design Awards. Only the top ten percent are selected as winners and presented with a Certificate of Excellence, so it goes without saying we’re thrilled to have made the cut! The Awards, now in their 59th year, are a celebration of the […]
DYNAMIC CAREER JOURNEYS: HOW EQUATOR GROWS FROM WITHIN
DYNAMIC CAREER JOURNEYS: HOW EQUATOR GROWS FROM WITHIN
It’s well recognised that an expanding business is fertile ground for career advancement opportunities. Over the past 23 years Equator has grown and evolved, from comparatively humble beginnings at our early premises in Nottingham and Manchester to a global business five studios strong. As a result, we haven’t just built a broader portfolio of clients, […]
HOW CAN PRIVATE BRANDS DRIVE SUCCESS IN 2022? TED MONNIN, SENIOR CREATIVE DIRECTOR, TAKES A LOOK AT THE EVER CHANGING LANDSCAPE OF PRIVATE BRAND AND HOW THINGS COULD PLAY OUT THIS YEAR.
HOW CAN PRIVATE BRANDS DRIVE SUCCESS IN 2022? TED MONNIN, SENIOR CREATIVE DIRECTOR, TAKES A LOOK AT THE EVER CHANGING LANDSCAPE OF PRIVATE BRAND AND HOW THINGS COULD PLAY OUT THIS YEAR.
Between the pandemic’s disruptive effect on supply chains and the rising price of energy, the inflation rate on good is driving prices up, while added demand and increased prices add pressure on consumer pocketbooks. Shoppers will find little relief from the effects of this wherever they steer their carts. Recent projections from market-research firm IRI […]
EQUATOR APPOINTS SI THOMPSON AS UK DIRECTOR OF PHOTOGRAPHY IN MANCHESTER
EQUATOR APPOINTS SI THOMPSON AS UK DIRECTOR OF PHOTOGRAPHY IN MANCHESTER
Equator has appointed Si Thompson as UK director of photography at its Manchester studio, continuing to build on the role of in-house photography and styling as an integral part of the company’s under-one-roof design and delivery process. A creative photographer with a background in fine art and a photography degree, Si worked as a freelance […]
HARD-WIRED FOR INDULGENCE
HARD-WIRED FOR INDULGENCE
Although he may not be related to the founders of the historic Funke Chocolate Co., Creative Director Aaron Funke has an unabashed sweet tooth. Here, he sinks his teeth into consumer behaviors around indulgence in 2021… With the average consumer’s stress levels at an all-time high over the past year, it’s little surprise that indulgent […]
