CASE STUDIES
Our creative thinking provides solutions for the challenges facing our client partners now and for those anticipated in the future.
Take a look at some of our work that drives real world success.
the Best’s charismatic suite of wine labels are designed to encapsulate the individuality of each wine's heritage and taste profile.
the Best’s charismatic suite of wine labels are designed to encapsulate the individuality of each wine's heritage and taste profile.
When ALDI Australia wanted to elevate a selection of ‘best-in-class’ products for a new, gift-worthy range, we were tasked with creating an exclusive identity for the brand.
When ALDI Australia wanted to elevate a selection of ‘best-in-class’ products for a new, gift-worthy range, we were tasked with creating an exclusive identity for the brand.
The well-known strapline for this premium beer became the centerpiece of the design concept for the Equator team when we were briefed to create a festive pack suitable for seasonal sales across both the Christmas and New Year holidays.
The well-known strapline for this premium beer became the centerpiece of the design concept for the Equator team when we were briefed to create a festive pack suitable for seasonal sales across both the Christmas and New Year holidays.
To deliver the artistic intention of No1 Waitrose, a prestigious top-tier private brand range, our team was asked to bring alive the vision and design architecture provided by Waitrose.
To deliver the artistic intention of No1 Waitrose, a prestigious top-tier private brand range, our team was asked to bring alive the vision and design architecture provided by Waitrose.
This is a redesign that’s bold, conversational and honest. It’s a celebration that this range really is the best in store.
This is a redesign that’s bold, conversational and honest. It’s a celebration that this range really is the best in store.
Pure Balance is one of Walmart’s most premium brands – a range of cat and dog food created with only the freshest, healthiest ingredients and packed with pet-pleasing flavor.
Pure Balance is one of Walmart’s most premium brands – a range of cat and dog food created with only the freshest, healthiest ingredients and packed with pet-pleasing flavor.
We’ve worked together to launch and revitalise an abundance of products; so, it’s no surprise that we’ve been best friends with Co-op for over 25 years!
We’ve worked together to launch and revitalise an abundance of products; so, it’s no surprise that we’ve been best friends with Co-op for over 25 years!
A sugar brand with heritage dating back more than a century.
A sugar brand with heritage dating back more than a century.
Giant Eagle’s Hometown Proud range epitomizes the supermarket’s family values and community focus.
Giant Eagle’s Hometown Proud range epitomizes the supermarket’s family values and community focus.
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Shining a light on LGBTQ+ iconography
Shining a light on LGBTQ+ iconography
From capsule collections and limited edition rainbow-inspired designs, to collaborations with artists, brands have demonstrated solidarity with the LGBTQ+ community during Pride Month 2022. As a creative business, we pride ourselves on being at the heart of what people care about and, to mark Pride Month, we commissioned a collection of designs celebrating the cultural […]
What are the secrets to being “instagrammable”?
What are the secrets to being “instagrammable”?
Social shopping is a rapidly accelerating section of e-commerce. In fact, according to a recent report from Accenture, global social commerce is predicted to grow three times as fast as traditional e-commerce, rising from $492bn to $1.2tn by 2025. So, what makes social commerce shoppers tick, and how do we create packaging that inspires engagement […]
Spotlight – A Look Back at the Spring Series
Spotlight – A Look Back at the Spring Series
The D&I Council’s Spring edition of its new bulletin, Spotlight, was as insightful as it was creatively inspiring. In this blog post, the team explore the motivation behind it and share some of the most popular cultural traditions, recipes and trends from across the series. A warm hello from the D&I Council! We’d like to […]
EQUATOR SCOOPS FIVE WINS AT GDUSA PACKAGE DESIGN AWARDS
EQUATOR SCOOPS FIVE WINS AT GDUSA PACKAGE DESIGN AWARDS
This year, there were 2,750 entries to the Graphic Design USA (GDUSA) Package Design Awards. Only the top ten percent are selected as winners and presented with a Certificate of Excellence, so it goes without saying we’re thrilled to have made the cut! The Awards, now in their 59th year, are a celebration of the […]
DYNAMIC CAREER JOURNEYS: HOW EQUATOR GROWS FROM WITHIN
DYNAMIC CAREER JOURNEYS: HOW EQUATOR GROWS FROM WITHIN
It’s well recognised that an expanding business is fertile ground for career advancement opportunities. Over the past 23 years Equator has grown and evolved, from comparatively humble beginnings at our early premises in Nottingham and Manchester to a global business five studios strong. As a result, we haven’t just built a broader portfolio of clients, […]
