CASE STUDIES
Our creative thinking provides solutions for the challenges facing our client partners now and for those anticipated in the future.
Take a look at some of our work that drives real world success.
Schnucks requested a redesign of their existing cereal line to spark consumers’ interest and compete with the other national brands on shelf.
Schnucks requested a redesign of their existing cereal line to spark consumers’ interest and compete with the other national brands on shelf.
A category re-defining product that straddles both toy and food aisles, JELL-O Play needed a pack that would leverage nostalgia for the brand while appealing to a new generation of families.
A category re-defining product that straddles both toy and food aisles, JELL-O Play needed a pack that would leverage nostalgia for the brand while appealing to a new generation of families.
the Best’s charismatic suite of wine labels are designed to encapsulate the individuality of each wine's heritage and taste profile.
the Best’s charismatic suite of wine labels are designed to encapsulate the individuality of each wine's heritage and taste profile.
When ALDI Australia wanted to elevate a selection of ‘best-in-class’ products for a new, gift-worthy range, we were tasked with creating an exclusive identity for the brand.
When ALDI Australia wanted to elevate a selection of ‘best-in-class’ products for a new, gift-worthy range, we were tasked with creating an exclusive identity for the brand.
The well-known strapline for this premium beer became the centerpiece of the design concept for the Equator team when we were briefed to create a festive pack suitable for seasonal sales across both the Christmas and New Year holidays.
The well-known strapline for this premium beer became the centerpiece of the design concept for the Equator team when we were briefed to create a festive pack suitable for seasonal sales across both the Christmas and New Year holidays.
To deliver the artistic intention of No1 Waitrose, a prestigious top-tier private brand range, our team was asked to bring alive the vision and design architecture provided by Waitrose.
To deliver the artistic intention of No1 Waitrose, a prestigious top-tier private brand range, our team was asked to bring alive the vision and design architecture provided by Waitrose.
This is a redesign that’s bold, conversational and honest. It’s a celebration that this range really is the best in store.
This is a redesign that’s bold, conversational and honest. It’s a celebration that this range really is the best in store.
Pure Balance is one of Walmart’s most premium brands – a range of cat and dog food created with only the freshest, healthiest ingredients and packed with pet-pleasing flavor.
Pure Balance is one of Walmart’s most premium brands – a range of cat and dog food created with only the freshest, healthiest ingredients and packed with pet-pleasing flavor.
We’ve worked together to launch and revitalise an abundance of products; so, it’s no surprise that we’ve been best friends with Co-op for over 25 years!
We’ve worked together to launch and revitalise an abundance of products; so, it’s no surprise that we’ve been best friends with Co-op for over 25 years!
A sugar brand with heritage dating back more than a century.
A sugar brand with heritage dating back more than a century.
Giant Eagle’s Hometown Proud range epitomizes the supermarket’s family values and community focus.
Giant Eagle’s Hometown Proud range epitomizes the supermarket’s family values and community focus.
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When disruption hits – how do you hold on to your customers?
When disruption hits – how do you hold on to your customers?
Supply chain resilience will be a major focus both on the part of retailers and of government since 2020. The just in time model is under scrutiny, with the pandemic serving as a turning point likely to open up a new era of adaptability, as players in manufacturing and logistics talk through solutions such as […]
Who is the ‘future consumer’?
Who is the ‘future consumer’?
If there has been one certainty of the last couple of years, it’s that of uncertainty. The evolving situation of the pandemic – and the response to it – has created significant impact beyond just public health. Terms like ‘hybrid working’ are widely understood, guest bedrooms have been turned into home offices, ecommerce has become […]
Celebrating Manchester’s Proud History
Celebrating Manchester’s Proud History
The fabric of Manchester’s history is weaved of several major social, political, and cultural threads. Known variously as the Cottonopolis of the Industrial Revolution, the birthplace of women’s Suffrage, and the home of one of our studios, Manchester is also widely recognised for its pivotal role in the UK’s LGBTQ+ liberation movement.
Bringing home the bacon: the importance of brand and packaging in food retail.
Bringing home the bacon: the importance of brand and packaging in food retail.
What is it about packaging that makes a consumer pick one product over another? For specialists, such as consumer psychologists or design and brand strategists, for example, we know the subtle intricacies that can influence and motivate a shopper, but for the average consumer, it’s unlikely to have been given much consideration.
Shining a light on LGBTQ+ iconography
Shining a light on LGBTQ+ iconography
As a creative business, we pride ourselves on being at the heart of what people care about and, to mark Pride Month, we commissioned a collection of designs celebrating the cultural significance of iconic symbols within the LGBTQ+ community.
